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How It Works — long-form for founders who ship

Deep dives on the systems, stacks and decisions behind shipped products — the detail that doesn't fit in a post.

8 articles

2026-10-214 min

The Real Cost of an MVP for Non-Technical Founders

Three buckets, two gates, four documents. How to build without getting robbed by an agency.

Founder Mindset

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2026-10-104 min

The First $5K Map: Where Your First $5,000 Should Go, in Order

Three buckets, two gates, four documents. Each bucket opens only when the one before it has passed its gate.

Founder Mindset

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2026-09-256 min

Stop Writing Code: The Brutal Truth About Scaling Your App in 2026

Most stalled startups don't have a tech problem. They have nine leaks in their business mechanics.

Founder Mindset

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2026-02-176 min

You Need to Start

Most founders don't fail because their ideas are bad — they fail because the idea never leaves their head. A four-step validation pattern that beats another month of thinking.

Founder Mindset

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2026-06-069 min

Claude Code Engineering Harness

Stop blaming the model — your harness is the problem. Context discipline, persistent memory, subagents for file digging, auto-retros, and verification-before-completion as a hard rule.

SystemsAI

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2026-06-208 min

AI Marketing Stack for Engineering Companies

Traditional agencies are slow because the work is split across humans. A direct-execution pipeline — research, build, content, creative, leads, analytics — compresses execution from weeks to hours.

Systems

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2025-02-1910 min

What Are Diffusion Models? A Quick Tour

U-Net encoders and decoders, convolution versus transposed convolution, PSF and FFT, forward and reverse diffusion, checkerboard fixes, classifier-free guidance, and where the VAE fits.

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2025-02-047 min

How to Prompt AI

Be specific, give context, break complex requests apart, then iterate. The same discipline applied to image prompts: describe the scene, set style and format, refine.

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