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How It Works — long-form for founders who ship

Deep dives on the systems, stacks and decisions behind shipped products — the detail that doesn't fit in a post.

5 articles

2026-02-176 min

You Need to Start

Most founders don't fail because their ideas are bad — they fail because the idea never leaves their head. A four-step validation pattern that beats another month of thinking.

Founder Mindset

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2026-06-069 min

Claude Code Engineering Harness

Stop blaming the model — your harness is the problem. Context discipline, persistent memory, subagents for file digging, auto-retros, and verification-before-completion as a hard rule.

SystemsAI

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2026-06-208 min

AI Marketing Stack for Engineering Companies

Traditional agencies are slow because the work is split across humans. A direct-execution pipeline — research, build, content, creative, leads, analytics — compresses execution from weeks to hours.

Systems

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2025-02-1910 min

What Are Diffusion Models? A Quick Tour

U-Net encoders and decoders, convolution versus transposed convolution, PSF and FFT, forward and reverse diffusion, checkerboard fixes, classifier-free guidance, and where the VAE fits.

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2025-02-047 min

How to Prompt AI

Be specific, give context, break complex requests apart, then iterate. The same discipline applied to image prompts: describe the scene, set style and format, refine.

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